Sund NYC - 3D Archviz

A multi-level rooftop with outdoor pools, lounge areas, and people relaxing, swimming, and enjoying the space, with a city skyline in the background.

This project unfolded over the course of several months, shaped by an ongoing dialogue between creative teams to translate the Sund Experience of Iceland into a new context in New York.

The result is an immersive interpretation that carries the essence of place across geography, a meeting point between Icelandic identity and a new urban landscape.

Icelandic Culture

Our primary inspiration came from the public swimming pools that define everyday life in Iceland. Social, architectural spaces where community and ritual naturally converge. In particular, the raw elegance of Icelandic ocean pools informed the project’s relationship to water, community, and horizon.

The intention was to capture that balance: a setting refined in its aesthetic language, yet warm and inviting enough to feel like a place where a group of friends could gather, unwind, and belong.

A glimpse of the future

References

Floor plan and design concept images of a waterfront residential development, including pools, outdoor decks, architecture, and surrounding views.

Previous Iterations of SUND NYC

Starir - Kjarrá Archviz

Kjarrá Lodge

A modern house situated on a grassy hillside with a gravel driveway, outdoor seating area, and hot tub, amidst green landscape with rocky patches.

The goal of the project was to communicate to the client and landowners what makes this new lodge concept unique: an extension that brings guests even closer to the river while creating a striking panoramic view of the river from the main living space.

A key part of the design process was preserving the atmosphere and identity of the existing lodge. Rather than competing with the original structure, the new addition was designed to complement and modernize the entire house.
The project was done over the span of one week, with 4 different iterations in place.

The Heart of the House

Capturing the view and look of the living room was essential to gaining local support for the project. The renders focused on showing how the new living space would function while strengthening the connection between the lodge and the surrounding landscape.

A Place of Rest

The bedroom was relatively simple to create, but still challenging in capturing the Scandinavian rustic feel while staying true to the original vision within the limited timeframe.

House Floorplan - Reykjavík

Interior Rendering

A cozy attic bedroom with a sloped ceiling, a skylight window, a wooden wardrobe, a small desk with a computer, and a brown chair. There is a backpack on the floor near the desk, and a bed with a gray blanket in the foreground.

This architectural visualization was developed for a returning client following several design iterations of their home renovation.

The brief was to translate the core ideas of the approved draft into a realistic interior rendering within a focused four-hour production window.

The result captures the essential character of the space while demonstrating a streamlined, production-oriented workflow.

Concepting layouts for the house

An earlier phase of the project focused on building a simplified environmental study. This preliminary setup allowed for an evaluation of scale, atmosphere, and spatial relationships